Hey Ben,
Looks very nice already. I have developed a simple but effective way for the reflections on buildings. It is all in a long camera projection series. I use for this the Camera Calibration tool. Before this great tool was available in C4D, I used other options. Vreel3D has a long success story with their tool. However, with several shots from a different position most 3D tracking applications (e.g., Syntheyes) can do this kind of work. The key is always to get the camera and geometry relations (I think nothing new to you in your scene. You might not even need this preset at all. As I mentioned earlier, it is not part of my pipeline.
What I found more than often the case, is that people just simply reduce Camera-Projection to the Luminance channel (or color only), which is of course a huge limitation.
If I may, just a single suggestion: Material changes its appearance while the camera moves. Even “Tar” on the street looks different based on the viewing angle. Concrete or bricks have more than often little dots of more reflective parts in it, tiny. Do get this easily done, take the image which you use in Photoshop, create a layer on top and just paint those areas, or perhaps do a color selection, or what ever tweaks those areas, then create a black and white version of it. Save it as a new image and use it in the reflectance channel of the material. Just slightly to give you material more “live”. I stress here a “shy” use. It is best when seen more or less unconscious than obvious. Mixed with a Fresnel Shader might improve the results even more. Perhaps—instead of small sprinkles you might use blurry spots—especially in areas where the material has the greatest contact to the world. Frequent use polish things, which is true for many things. Make that visible.
As I mentioned during the Siggraph presentation, take the shots for the projection work always very close (in terms of POI/POV) to the Camera projection camera. The closer that is, the less geometry is needed to convince the audience. Soon will come the JET Making Of, so I was told. It has a lot of Camera Projection discussion as well in it.
To your question, with view exceptions, in the music video, most buildings are based on one shot only, but the more objects I had in the scene, the more likely it is, that I have shot the building from the point where the projection camera would be. Sometimes it is just a double plane, such as with the two traffic scenes, yes, camera mapping with live footage, to adjust the timing later one. But for the foreground, if possble I use 3D object for the little parallax details.
I have to stop here, as I know I get quite talkative when Camera Projection is the theme. :o) I love it.
Good luck with your project. I curious about when its done!
Sassi