NAB 2018 Rewind - Sarah Wickliffe: Designing for Comedy TV: How I Learned to Stop Worrying and Love

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In this live presentation from NAB 2018, Sarah Wickliffe gives us a peek in the the fast and funny world of motion graphics for news satire shows. Wickliffe has designed for The Onion News Network, The Chew, the The Nightly Show with Larry Wilmore, and The Rundown with Robin Thede.

She shares her journey from 2D character animator, to 2D motion designer, to eventually adding Cinema 4D to her workflow for 3D graphics. Similarly, she shows how to create a fast-moving graphic using only one render of 3D text. Next she shows how to create a 3D piece in the style of CNN’s breaking news graphic. She concludes her presentation with breakdown of her ideation and design process for the show opener for The Rundown with Robin Thede.

00:00Intro
01:51Reel
03:19Career Story
05:56The Nightly Show with Larry Wilmore
07:41'Murica Bumper
09:24Building 3D Type
10:57Making Beveled Edges
13:25Working with Preset Materials
16:35Lighting with GSG Light Kit Pro
20:29Render a Still and Fake It
22:38How to Time your Copy
23:24Tips for Visual Comedy
27:03Breaking News Graphic
29:27Project Breakdown
30:23Making Grates
37:41Show Open for "The Rundown" with Robin Thede
40:24Finding the Prism Concept
42:28Branding Exercises
44:02Animating the Cube
47:23Sweeping Lines
50:49Conclusion

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